SEO: Amazon Affiliate Marketing+ SEO

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Course Curriculum

Introduction

Introduction to amazon affiliate marketing

The Process

Niche Research

Introduction
Majority of beginners to affiliate marketing overlook this …
Worked examples – seasonality and trends
Another frequently overlooked factor
Quickly estimating the size of a niche
Using amazon.com to generate niche ideas
Using amazon.com to generate niche ideas
Mining eBay and Alibaba for niche ideas
Using magazines to generate great ideas for amazon affiliate sites
Use popular movies and athletes to generate awesome niche ideas
Use this site to generate 100s of niche ideas in less than 5 minutes
No one is talking about this method.
Niche ideas for amazon sites from late night TV infomercials
Do this to generate scores of great niche ideas in minutes
More idea joggers
Niche research – worked example #1 – golf balls
Niche research – worked example #2 – belt buckles
Niche research – worked example #3 – knives vs knives set
Niche research – worked example #4 – barbie toys
Niche research – worked example #5 – snow blowers
Summary
Practice Exercises
Transcripts – Niche Research

Understanding Keywords

Search volume
Sales funnel and keywords
Awareness stage – Informational keywords
Navigational keywords – Consideration stage
Transactional keywords – Buying stage
Post purchase keywords
Longtail keywords
Keyword difficulty
Topics and keywords
Keyword tools
Best keywords for amazon affiliate sites

Keyword Intent adaptive search

Keyword intent
Keyword intent – example 1
Keyword intent – example II
Longtail vs head keywords
Pogo sticking
Types of content
Content types for informational queries
Content – Transactional queries

Keyword Difficulty

What is keyword difficulty
Approach used in this section
Google’s PageRank algorithm
Domain and page level metrics
A word about TF and CF
Factors that influence keyword difficulty
Measures of keyword difficulty
KD scores
allintitle
allinurl and unoptimized URLs
Number of words in the keyword phrase
ahrefs rank of sites in the top 10
Number of contextual links with target keyword phrase
SERP volatility and search intent
Check internal links
Check authority of external links
Links from pages with traffic

Keyword research

ahrefs: Introduction
Analyse your competition’s most profitable content pieces
Niche research with ahrefs
Finding extremely easy to rank buyer keywords in any niche – in mere minutes
Finding tons of easy to rank informational keywords in any niche in minutes
ahrefs: Site explorer
ahrefs: Keywords explorer
List your main competitors
Check what keywords your main competitors rank for

Finding Low Competition Keywords

Mining social networking sites
Mining Q&A websites
Mining press release sites for easy keywords
Mining article submission sites
Mining niche forums
Mining large ecommerce sites
Weak websites in your niche

Complete worked Example-Mattress Site Blueprint

Finding buyer keywords for silo 1
Finding informational keywords for silo 1
Keyword research for silo 2
Keyword research for silo 3
Preparing the siloed site blueprint

The Niche Site Model

When to build niche sites
Generating topic ideas for niche websites
A few thumbrules for niche sites
Finding low competition sub niches – the process
Shortlisting niches to analyze
Comparing niche site ideas
Preparing the niche site blueprint

Choosing a Domain Name

Say no to EMDs and PMDs
*Very Important* Always do this check first before buying a domain
Transcripts – Choosing a Domain Name

Building the Website

Why we use WordPress
Inside WordPress
WordPress update services
Reading settings
Discussion settings
Permalinks
Plugins
Widgets
Categories
Adding pages
Adding categories to pages
Themes
Sitemap
General settings
Writing settings
Media settings
Contact us page
Add this disclosure at the bottom of every page
About us page
Privacy policy
Affiliate disclosure
Adding social sharing buttons
Creating menus
Custom menu widget
Why we use pages and not posts
Why we use a static home page
Installing the thrive content builder plugin
Google Analytics integration
Google webmaster tools / search console
Yoast SEO settings
All in One SEO settings
Avoiding on site duplicate content
Bing webmaster tools
Uploading your site’s banner image
Creating a favicon
Creating a child theme
Transcripts – Building the website

Gutenberg Editor

Gutenberg Editor: The basics
Gutenberg – Blocks
Changing permalinks and publish options
Working with text
Gutenberg list
Gutenberg headings
Gutenberg tables
Gutenberg classic editor block
Gutenberg columns block
Gutenberg images
Gutenberg cover
Gutenberg image gallery
Gutenberg audio
Gutenberg embeds
Gutenberg shortcodes
Gutenberg adding quotes
Gutenberg pullquote
Gutenberg preformatted block
Custom HTML block
Gutenberg separator
Gutenberg more block
Gutenberg verse block
Gutenberg buttons
Gutenberg code block
Gutenberg fonts
Gutenberg reusable blocks
Gutenberg editing reusable blocks
Gutenberg creating templates from reusable blocks
Gutenberg block manager
Gutenberg embedding Google maps
Gutenberg revisions
Gutenberg revisions II
Gutenberg comments
Gutenberg – Dealing with comment spam
Gutenberg antispam II
Gutenberg creating hyperlinks
Intrapage links
rel noreferrer noopener

Backup and restore

Backup and restore with a plugin
Manual backup from cPanel
Manually restoring your site
Transcripts – Backup and restore

CDN

Measuring initial performance
Add website to Cloudflare
Caching settings
Page rules
Configure your WordPress caching plugin
Install Cloudflare plugin
Measuring performance improvements

Implementing silos in wordpress

Implementing WordPress silos – the challenges
Approaches to creating logical silos
Making navigation links nofollow
Removing WordPress footer credits
Creating physical silos
Creating menus for each silo
Displaying a different menu for each silo

SEO 101

The important on page elements
Title tag
Keywords meta tag
Description meta tag
All in One SEO plugin for onpage optimization
Alt text
Robots.txt file
.htaccess file
Focus keyword
Keyword density
The URL
Fresh content
HTML header tags
Top on page factors
Links 101
Anchor text
Dofollow and nofollow links
Types of links
Measures of site popularity
Google’s PageRank
Domain authority
PA and MozRank
TF and CF
Domain rating
Duplicate content
Black hat vs white hat
Google Panda
Google’s Penguin
Hummingbird
RankBrain
Google penalties and the disavow tool
Canonicalization
Thin affiliate sites
Link cloaking, iframes and URL shorteners
Broken links
Domain registration length
Quick checklist
Patience is a virtue

Advanced on Page SEO

Essential on page elements
Finding secondary keywords
Finding secondary phrases – worked example #2
Title tag optimization
Title tag optimization
Description tag optimization
URL optimization
LSI
Finding LSI words – worked example #1
Finding LSI words – worked example #2
Planning your content
Topical Relevance: The role relevance plays in ranking your pages
Ordering articles
Checking for uniqueness
Working LSI words into the content
This little known tool can help your pages rank better
Creating a page with thrive content builder – part 1
Creating a page with thrive content builder – part 2
Images and SEO
Importance of using unique images
Optimizing images
TOC
Creating the comparision table
Creating the comparision table – part 2
Building responsive tables
Linking out
Adding a menu
Adding “mini” product reviews
Internal linking
Anatomy of the ideal page
Optimizing the homepage
Optimizing silo landing pages
Nofollow affiliate links

Link Building

Types
Less is more
Link diversity
Competition research
Press release
Youtube links – part 1
Youtube links – part 2
Audio sharing sites
Logo submission sites
CSS design gallery links
Infographics
Picking a topic for your infographic
Gathering data for your infographic
Getting your infographic designed
Finding influencers in your niche
Getting backlinks using your infographic
Guest posts
Finding guest post opportunities
Send the emails
Following up
A tip to get very high quality articles for guest posts
Amazon Affiliate Disclosure – insert at the bottom of every page

Converting Niche Sites to Siloed Sites

Why convert niche sites to siloed sites
Why choose the easiest keywords for your silos
More on site structure
Finding silo keywords
Tips to find even more extremely good related keywords

Writing SEO Content

The primary keyword
Variations of the primary keyword
Identify secondary keywords
Identify questions for the FAQ section
Look at the top ranking pages
Match the title with the keyword intent
Title tag optimization part 2
Which pages are ranking – homepages or inner pages?
Description tag
Special characters in titles and descriptions
Spying on your competition for title and description ideas
Crafting your page’s URL
Adding title and description to your page
Page template
Write the outline
Do in-depth research
Check for uniqueness
Check for AI generated content
Check spelling and grammar
Check reading grade level
Check reading grade level
Fine tune LSI – ntopic
Get entities from Google’s NLP tool
Check topic and sentiment
Adding images
Add internal and external links
Avoid irrelevant words in headlines
Avoid ads above the fold
Avoid over-optimization
Avoid distractions
Add breadcrumbs
Add schema
Adding schema – part 2
Getting your URL indexed
Run your page through Google’s PageSpeed Insights
Getting your articles written

Advanced On Page SEO – part2

Top On Page SEO Factors
A closer look at over optimization and under optimization
POP – Introduction
A quick check to see if your page needs to be optimized
Choosing competitors
Variations
Modifying an existing page using POP
Creating a new page using POP
A note about LSI
Caveat!
Other factors that influence results

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SEO: Amazon Affiliate Marketing+ SEO

Course Curriculum

Introduction

Introduction to amazon affiliate marketing

The Process

Introduction to amazon affiliate marketing

Niche Research

Introduction

Majority of beginners to affiliate marketing overlook this …

Worked examples – seasonality and trends

Another frequently overlooked factor

Quickly estimating the size of a niche

Using amazon.com to generate niche ideas

Using amazon.com to generate niche ideas

Mining eBay and Alibaba for niche ideas

Using magazines to generate great ideas for amazon affiliate sites

Use popular movies and athletes to generate awesome niche ideas

Use this site to generate 100s of niche ideas in less than 5 minutes

No one is talking about this method.

Niche ideas for amazon sites from late night TV infomercials

Do this to generate scores of great niche ideas in minutes

More idea joggers

Niche research – worked example #1 – golf balls

Niche research – worked example #2 – belt buckles

Niche research – worked example #3 – knives vs knives set

Niche research – worked example #4 – barbie toys

Niche research – worked example #5 – snow blowers

Summary

Practice Exercises

Transcripts – Niche Research

Understanding Keywords

Search volume

Sales funnel and keywords

Awareness stage – Informational keywords

Navigational keywords – Consideration stage

Transactional keywords – Buying stage

Post purchase keywords

Longtail keywords

Keyword difficulty

Topics and keywords

Keyword tools

Best keywords for amazon affiliate sites

Keyword Intent adaptive search

Keyword intent

Keyword intent – example 1

Keyword intent – example II

Longtail vs head keywords

Pogo sticking

Types of content

Content types for informational queries

Content – Transactional queries

Keyword Difficulty

What is keyword difficulty

Approach used in this section

Google’s PageRank algorithm

Domain and page level metrics

A word about TF and CF

Factors that influence keyword difficulty

Measures of keyword difficulty

KD scores

allintitle

allinurl and unoptimized URLs

Number of words in the keyword phrase

ahrefs rank of sites in the top 10

Number of contextual links with target keyword phrase

SERP volatility and search intent

Check internal links

Check authority of external links

Links from pages with traffic

Keyword research

ahrefs: Introduction

Analyse your competition’s most profitable content pieces

Niche research with ahrefs

Finding extremely easy to rank buyer keywords in any niche – in mere minutes

Finding tons of easy to rank informational keywords in any niche in minutes

ahrefs: Site explorer

ahrefs: Keywords explorer

List your main competitors

Check what keywords your main competitors rank for

Finding Low Competition Keywords

Very Important Always do this check first before buying a domain